In the year 2000, we can say that western food was the number one choice among the youth. It’s also a famous food among the middle age at that time. However, these influences of the western food culture are becoming lesser over time with the advancement of technology. In 2010, the emerging of K-pop era is shadowing the western era as they emerge while being advertised through the Korean drama and K-pop singer artist that are rising in Malaysia at that time. The Korean world in Malaysia is so famous and they are well-known among the youngsters who have dreams to become like them. In other words, they become idols to most of the Malaysian youngsters. Hence, these epoch brings a new market into Malaysia food market as the demand for Korean food is inclining.
With too many Korean restaurants that flooded the Malaysian food market, the consumers will have difficulty in choosing the best one and for Muslim, their big concern is whether the restaurant serves Halal food or not. Most of the K…
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